Paid Media Audit
A forensic teardown of your Google & Meta accounts with a prioritised, plain-English roadmap to stop waste and unlock growth.
One-off engagementPaid Media That Actually Scales.
Consulting for brands that spend to grow.
Independent Paid-Media Consultant
I help brands and agencies turn ad budgets into measurable growth. Six years and $1.5M+ managed across Google, Meta and programmatic — now consulting with a select few clients on the strategy, buying and analytics that move the numbers.
6+ Years in Paid Media
$1.5M+ Ad Spend Managed
Google · Meta · Programmatic
10+ Global Clients
CPI −25%
ROAS +35%
CPA −22%
For Brands & Startups
Growth You Can Measure
From first campaign to scaled account, I own the full media lifecycle — planning, buying, optimisation and reporting — so every dollar of spend works harder each week.
- Full-funnel media planning across search, social & programmatic
- Google Search, Display & UAC app campaigns, built end-to-end
- Meta (Facebook / Instagram) prospecting & retargeting funnels
- Weekly audits, A/B testing & negative-keyword management
- GA4 + Looker Studio dashboards for live budget pacing
- Conversion tracking, UTM taxonomy & pixel / CAPI setup
What I Do
Consulting Built Around Your Numbers
Campaign Management
Done-for-you monthly management across Google, Meta and programmatic — built, optimised and reported by me personally.
Monthly retainerStrategy & Media Planning
A full-funnel media plan and budget allocation you can hand to any team and execute with confidence.
Project-basedAnalytics & Dashboards
GA4 + Looker Studio setup and live reporting you can actually read — so every decision is backed by clean data.
Project or retainerLanding Pages & Conversion Setup
High-converting WordPress landing pages built for your ad traffic — fast, on-brand and wired for tracking from day one.
Project-based
How I Work
Senior Hands on Your Account
You work directly with me — not an account manager or a junior. Every audit, build and optimisation is done by someone who has personally managed seven figures of ad spend over six years.
- Direct access — you deal with me, start to finish
- Weekly optimisation, never set-and-forget
- Transparent reporting you can actually read
- Clear roadmaps and honest budget advice
- Flexible: one-off audit, project, or retainer
- Remote-first across AU / US / EU timezones
Selected Results
Numbers From Real Campaigns
Six years, ten-plus clients, seven-figure spend. A few outcomes I'm proud of.
CPI −25%
Smanager app growth — $0.06 to $0.045 CPI, install-to-reg +10% via UAC + Meta App Campaigns.
1M+ visits
PBS.com.bd national launch — 3x engagement and a National Digital Marketing Award; 8-week cross-team PM.
50k in 9 days
Shukhee healthtech launch — 50,000 signups in 9 days, ~$91K / month managed on Meta + Google.
ROAS +35%
Livelong Digital portfolio — CPA −22% across 10+ AU & US accounts, $50K+ peak monthly spend.
+40% speed
Dashboard automation — GA4 + Looker Studio live pacing cut optimisation turnaround 40%.
FAQ
Frequently Asked Questions
Clear answers about engagements, platforms, tracking and how I partner with brands and agencies.
Who is Maruful Islam and what do you do?
I am an independent paid-media consultant with 6+ years of experience managing over $1.5M in advertising spend across Google Ads, Meta Ads (Facebook & Instagram), and Programmatic DSPs. I help ambitious brands and digital agencies turn ad budgets into measurable, profitable growth with lower CPA and higher ROAS.
What ad channels and platforms do you manage?
I build and optimize Google Search, Performance Max, Display, Shopping, and Universal App Campaigns (UAC), Meta prospecting and retargeting funnels, and programmatic DSP display/video buying. I also configure server-side tracking (CAPI), GA4 event architectures, and live Looker Studio reporting dashboards.
Do you work with agencies or only direct brands?
Both. I work directly with scaling founders and marketing leaders, and I also serve as a behind-the-scenes white-label execution partner for digital, creative, and SEO agencies that want to offer senior paid media management to their clients under NDA.
What does a paid media audit include?
A forensic teardown of your Google and Meta accounts to identify wasted ad spend, negative-keyword gaps, flawed conversion tracking, and audience cannibalisation. You receive an actionable, plain-English roadmap prioritized by revenue impact.
How do we get started?
Book a free 30-minute consultation via the contact page. We will discuss where your campaigns currently stand, your unit economics, and I will share honest next steps on whether and how I can help you scale.
Let's Talk
Ready to Scale Your Spend?
Book a free 30-minute consultation. Tell me where your paid media stands today and I'll show you where the growth is hiding — no obligation, no jargon.
Book a Consultation