What I Do

Consulting Built Around Your Numbers

Five ways to work together — from a one-off audit to full done-for-you management. Every engagement is senior-level, hands-on and tied to the metrics that matter.

01

Paid Media Audit

A forensic teardown of your Google & Meta accounts with a prioritised, plain-English roadmap to stop waste and unlock growth.

  • Account structure & wasted-spend review
  • Conversion tracking & attribution check
  • Bidding, budget & audience analysis
  • Competitor & keyword-gap review
  • 20+ point action plan
One-off engagement
02

Campaign Management

Done-for-you monthly management across Google, Meta and programmatic — built, optimised and reported by me personally.

  • Full-funnel build & optimisation
  • Weekly audits & A/B testing
  • Budget pacing & scaling
  • Clear monthly reporting
  • Direct Slack / email access
Monthly retainer
03

Strategy & Media Planning

A full-funnel media plan and budget allocation you can hand to any team and execute with confidence.

  • Channel mix & budget split
  • Funnel & audience strategy
  • Spend forecasting
  • Measurement & KPI plan
  • Launch roadmap
Project-based
04

Analytics & Dashboards

GA4 + Looker Studio setup and live reporting you can actually read — so every decision is backed by clean data.

  • GA4 & conversion-tracking setup
  • UTM taxonomy & pixel / CAPI
  • Live Looker Studio dashboards
  • Attribution & pacing views
  • Team training
Project or retainer
05

Landing Pages & Conversion Setup

High-converting WordPress landing pages built for your ad traffic — fast, on-brand and wired for tracking from day one.

  • Conversion-focused design & build
  • Mobile-first, fast-loading pages
  • Pixel, CAPI & GA4 tracking baked in
  • A/B-test-ready structure
  • Lead forms & thank-you flows
Project-based
FAQ

Paid Media Consulting — Frequently Asked Questions

What ad platforms do you specialize in?

I run campaigns across Google Ads (Search, Performance Max, Display, Shopping, and App/UAC), Meta Ads (Facebook & Instagram prospecting and retargeting), and Programmatic / DSP display and video networks. I also implement complete GA4, pixel/CAPI tracking, and live Looker Studio reporting dashboards.

What are your primary engagement models?

Engagements are structured in three ways: one-off comprehensive paid-media audits with a prioritised action plan, project-based setups (such as new tracking architecture or campaign buildouts), and monthly retainers where I personally manage, test and optimise your accounts.

What size monthly ad budgets do you manage?

I work with scaling brands and agencies spending anywhere from $2,000/month up to enterprise accounts spending $50,000+/month. What matters most is clear product-market fit and a commitment to data-driven growth.

How does reporting and analytics work?

Every client receives a custom Looker Studio dashboard connected to GA4 and ad platforms with real-time budget pacing, blended CPA, and ROAS. You get complete transparency with weekly performance notes and direct communication.

How is working with an independent consultant different from an agency?

You get direct senior-level execution. The person planning your strategy is the same senior specialist in your ad accounts pulling the levers — no junior account managers, no hand-offs, and no bloated agency retainers.

Let's Talk

Ready to Scale Your Spend?

Book a free 30-minute consultation. Tell me where your paid media stands today and I'll show you where the growth is hiding — no obligation, no jargon.

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