CPI −25%
Smanager app growth — $0.06 to $0.045 CPI, install-to-reg +10% via UAC + Meta App Campaigns.
Case Studies
Results From Real Campaigns
A selection of campaigns where the numbers did the talking — proven outcomes across search, social and programmatic.
1M+ visits
PBS.com.bd national launch — 3x engagement and a National Digital Marketing Award; 8-week cross-team PM.
50k in 9 days
Shukhee healthtech launch — 50,000 signups in 9 days, ~$91K / month managed on Meta + Google.
ROAS +35%
Livelong Digital portfolio — CPA −22% across 10+ AU & US accounts, $50K+ peak monthly spend.
+40% speed
Dashboard automation — GA4 + Looker Studio live pacing cut optimisation turnaround 40%.
Deep Dives
Campaign Breakdowns & Strategy
How structured media planning, rigorous testing, and senior-level execution turn ad spend into profitable revenue.
SaaS & FinTech · Google App Campaigns (UAC) & Meta
CPI −25% ($0.06 to $0.045)
Smanager App Growth: Slashing CPI by 25% at Scale
The Challenge
Smanager needed to accelerate verified merchant app installs while protecting post-install registration and activation rates without inflating CPA.
The Strategy
Engineered an end-to-end multi-channel acquisition funnel pairing Google Universal App Campaigns (UAC) with Meta App Event optimization. Integrated deep-link tracking via Firebase/Adjust, negative device tier exclusions, and rapid weekly creative testing targeting micro-entrepreneurs.
The Result
Lowered cost-per-install from $0.06 to $0.045 (−25%), achieved a +10% lift in install-to-registration rate, and scaled acquisitions cleanly across hundreds of thousands of installs.
E-Commerce & Retail · Google Search, PMax & Meta Ads
1,000,000+ Visits & 3x Engagement
PBS.com.bd National Launch: 1M+ Visits & A National Marketing Award
The Challenge
Executing an aggressive 8-week nationwide digital launch for a major online bookstore and retail platform, requiring tightly synchronized brand awareness and direct-response conversions.
The Strategy
Structured high-intent Google Search campaigns covering broad catalog taxonomy, supported by Meta dynamic catalog remarketing and Performance Max campaigns. Built automated inventory sync and Looker Studio dashboards for real-time pacing.
The Result
Drove over 1,000,000 unique visits, lifted overall digital engagement by 3x, and earned a prestigious National Digital Marketing Award for campaign performance and execution.
HealthTech & Telemedicine · Meta Funnels & Google Search
50,000 Signups in 9 Days
Shukhee HealthTech Launch: 50,000 Signups in 9 Days
The Challenge
Launching a consumer healthcare platform with an aggressive goal of 50,000 registered users in under two weeks while managing a peak budget of ~$91K/month.
The Strategy
Designed rapid-fire creative testing across Facebook and Instagram video hooks, combined with high-intent Google Search capture for telemedicine and healthcare queries. Monitored real-time hourly spend velocity to reallocate budget into winning demographics.
The Result
Delivered 50,000 verified signups in just 9 days, beating initial CPA forecasts and establishing Shukhee as a top-tier digital healthcare contender.
Agency White-Label · AU & US Accounts · Google & Meta
ROAS +35% & CPA −22%
Livelong Digital Portfolio: +35% ROAS & −22% CPA Across 10+ Accounts
The Challenge
Managing the paid media performance for 10+ Australian and US small-to-mid market clients with $50K+ combined monthly spend, where existing accounts suffered from keyword cannibalisation and wasted ad spend.
The Strategy
Conducted forensic audits on every account, eliminating negative-keyword leaks and consolidating fractured ad sets into high-intent thematic structures. Configured Server-Side Conversion API (CAPI) and GA4 for clean attribution.
The Result
Achieved an average portfolio-wide CPA reduction of −22% and lifted average blended ROAS from 2.8x to 3.8x (+35%), cementing multi-year agency client retention.
Analytics & Automation · GA4, BigQuery & Looker Studio
+40% Optimisation Turnaround
Attribution & Live Pacing: 40% Faster Turnaround on Optimisation
The Challenge
Media planning teams and founders were losing hours every week pulling manual CSV reports from disparate ad networks, delaying critical bid and budget adjustments.
The Strategy
Built live, automated executive reporting dashboards in Looker Studio piped directly to Google Analytics 4, Google Ads, and Meta Ads APIs. Designed custom blended metric scorecards (blended ROAS, CAC, budget pacing vs. month-to-date targets).
The Result
Cut weekly reporting and optimization turnaround time by 40%, giving decision-makers immediate visibility into budget burn and channel efficiency.
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