Battle-tested media planning frameworks, e-commerce unit economics calculators, ad creative previewers, and experimentation tools built by an independent paid-media consultant. 100% free, client-side, zero signup required.
Calculate unduplicated reach across networks, multi-directional CPM/CPC ad metrics, and B2B pipeline returns.
Eliminate the double-counting illusion. Calculate true unduplicated cross-channel reach and audience overlap between Meta, Google, and YouTube.
Multi-directional solver for paid media metrics. Solve for CPM, required ad budget, impressions, or full-funnel CPA with live industry benchmarks.
Stop optimizing for vanity form completions. Model your true cost per sales-accepted lead (SQL), customer acquisition cost (CAC), and pipeline ROAS.
Protect net cash flow. Model blended Marketing Efficiency Ratio (MER) and determine exact break-even ROAS safety thresholds.
Platform ROAS hides customer fatigue. Calculate true blended store MER and post-ad contribution margin to scale cash profit, not just ad clicks.
Calculate your absolute break-even return on ad spend and maximum allowable CPA factoring in COGS, pick & pack fees, and payment gateways.
Draft, validate, and preview ad creative assets across Google Search and Meta Ads before publishing campaigns.
Draft up to 15 headlines and 4 descriptions with live character counters, real-time desktop & mobile Google SERP mockups, and CSV export.
Design and QA pixel-perfect Facebook Feed, Instagram Feed, and 9:16 Story ad mockups. Validate primary text truncation before uploading.
Eliminate statistical guesswork in conversion rate optimization and standardize paid media UTM attribution.
Validate whether your CRO test uplift is statistically significant or random noise using two-tailed Z-score calculations and sample size planning.
Standardize tracking links for GA4 and ad networks. Features 1-click platform presets for Meta CAPI, Google Ads, TikTok, and LinkedIn.
Stop guessing whether your campaigns are generating incremental profit. In a 30-minute forensic consultation, we tear down your live Google Ads, Meta Ads, and tracking architecture to expose wasted budget and unlock immediate margin.
Adding channel reach numbers (e.g. 40% + 30% = 70%) calculates "Max Reach", a fantasy number that assumes zero audience overlap between platforms. The Sainsbury Method calculates the probability of someone missing your ads on all channels (0.60 × 0.70 = 0.42 non-reach), revealing the true unduplicated net reach (58%).
A healthy MER depends entirely on gross margins. For brands with 65% gross margins, a break-even MER is ~1.54x, and a healthy scaling MER is typically 3.0x to 4.5x+. Focusing strictly on platform-reported ROAS hides audience cannibalization and returning-customer attribution illusions.
Break-Even ROAS is the exact return on ad spend where gross profit equals advertising spend ($0 net loss, $0 net profit). Factoring in Cost of Goods Sold (COGS), pick & pack fulfillment, and merchant gateway processing fees defines your absolute safety floor before scaling media budgets.
Anyone can generate $20 eBook downloads or quiz leads. However, if sales reps reject 90% of them, your real cost per sales-accepted lead is $200. B2B bidding algorithms must be trained on downstream offline conversion tracking (OCT) milestones rather than raw top-of-funnel form fills.
Industry standard for commercial CRO and paid media landing page tests is 95% statistical confidence (p-value ≤ 0.05). In high-velocity testing environments with tight budgets, a 90% confidence threshold (p-value ≤ 0.10) can accelerate iteration cycles while keeping false-positive risk under control.
Google Ads machine learning tests different combinations to match user query intent and context. Providing all 15 distinct headlines across pain points, social proof, features, and direct calls to action maximizes ad relevance scores and lowers auction CPCs.
Yes. In addition to managed consulting retainers, I build customized Looker Studio executive dashboards, GA4 server-side tracking pipelines, and lightweight cross-channel media mix models for scaling founders and agency teams.