ChatGPT Ads: How Conversational AI Advertising Works & How to Run Campaigns
For over twenty years, paid search marketing has operated on a transactional, single-turn mechanic: User types keyword → Engine matches keyword → User clicks…
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Archive
Category: Paid Media
The Sainsbury Method in Media Planning: How to Calculate Unduplicated Net Reach
Imagine you’re running ad campaigns across Meta and Google Ads. Your Meta dashboard reports that your campaign reached 40% of your target market. Your…
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Server-Side Tracking & Meta CAPI: Why 20%+ of Your Ad Conversions Are Missing
Over the last three years, performance marketers and business owners have faced a frustrating pattern: ad spend keeps climbing, reported platform ROAS looks erratic,…
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Google Ads vs Meta Ads for B2B & High-Ticket: Where to Spend First
When founders and marketing leads approach me with a fresh paid-media budget, the first question is almost always the same: “Should we put our…
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3 Paid-Media Metrics Most Brands Get Wrong
Most advertisers optimise for the wrong number. Here are three metrics I check before touching a single bid — and what they actually tell…
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